The most expensive brand of Turkey was announced

Turkish Airlines (Turkey Airlines) again took first place in the TOP 100 most expensive Turkish brands. Anadolu reported about it. Brand Finance, an international analytical agency, has compiled a ranking of Turkey's most valuable brands for 2023. In 2019, 2020, 2021 and 2022, the Turkish airline also took first place in the ranking of the most expensive brands. The market value of the brand is estimated at 2 billion dollars. Turkish Airlines has succeeded in increasing the value of goods by 26 percent compared to 2022. The second place in the list was taken by Archelik, whose value is estimated at 1 billion 500 million dollars. The Vestel brand took third place with $927 million. Garanti BBVA bank rose 3 places compared to the previous year and took the 4th place with a value of 767 million dollars.