- 4
- 13.05.2023 07:27:00
- 2 min read
Linda Yakkarino, former director of sales for the American Media Corporation NBCUniversal, became the new CEO of Twitter. This was announced by the owner of Twitter Ilon Mask.
“I am glad to introduce Linda Yakkarino as the new CEO of Twitter. I can't wait to collaborate with Linda to make the platform a universal app,” Mask wrote on Twitter.
Mask claims that Yakkarino focuses on business processes, while he himself focuses on new technologies and product design.
What is known about Linda Yakkarino?
Linda Yackarino was born in New York City in 1963. In 1985, he graduated from the University of Pennsylvania, where he studied activities in the humanities and telecommunications. He began his career in the media industry as an intern in NBCUniversal's media planning department.
Since 1992, he has worked for Turner Entertainment multimedia, where he first acted as executive vice president and then as Chief Operating Officer of advertising sales. He returned to NBCUniversal in 2011. Initially, he directed sales, cable television and Digital Advertising, and from 2012-2020, advertising and customer service. In 2020, he became director of collaboration in the global advertising division. It played an important role in launching Peacock streaming, an advertising-supported service.
He has overseen broadcasts of major sporting events such as the Supercup and the Olympics, and has collaborated with major technology companies such as Snapchat, YouTube, Twitter.
According to the Wall Street Journal, during her career at NBCUniversal, Ms. Yakkarino's 2,000-person team earned more than $ 100 billion in advertising sales.
