What Did Uzbekistan Gain from the FIFA World Cup?

What Did Uzbekistan Gain from the FIFA World Cup?

Three matches. Three defeats. Two goals scored and 11 conceded. Those are Uzbekistan's results on the pitch.

But off the pitch — especially in the digital world — Uzbekistan came out on top.

• According to Google Trends, online searches related to Uzbekistan increased by 450%.
• More than 3 million articles and news reports about Uzbekistan and its national team were published across the international media.
• Foreign media outlets, YouTube creators, and social media users shared more than 3.4 million posts and videos related to Uzbekistan.
• Searches for the term "Uzbekistan" rose by 40%, while searches for "Tourism to Uzbekistan" increased by 10%.
• The search query "Travel Uzbekistan" reached the maximum Google Trends score of 100.

Hopefully, at the 2030 FIFA World Cup, Uzbekistan will improve not only its digital impact but also its results on the pitch.