Watching Sports Is Now Even More Convenient

Watching Sports Is Now Even More Convenient

Samsung has introduced its new AI Sound Controller technology, taking the sports viewing experience to a whole new level. This innovative solution uses artificial intelligence to separate audio elements in real time during live sports broadcasts.

Full Control Over Sound

AI Sound Controller intelligently identifies and separates key audio sources during a broadcast — crowd noise, commentator’s voice, and on-field sounds such as ball kicks, referee whistles, and player movements. Viewers can independently adjust each of these sound layers according to their personal preferences.

For example, you can:

• lower the commentator’s voice and enhance the stadium atmosphere,

• reduce crowd noise to clearly hear on-field action,

• or amplify commentary to focus on professional analysis.

Real-Time Performance and High Quality

According to Samsung, the technology operates without any delay, ensuring perfect synchronization between audio and video. Sound separation happens instantly during live broadcasts, eliminating distortion and maintaining crystal-clear audio quality.

Another major advantage is convenience — no additional equipment or complex setup is required. Everything works seamlessly within supported Samsung devices.

A Personalized Experience for Every Viewer

AI Sound Controller allows sports broadcasts to be fully personalized. Even when watching the same match, each viewer can enjoy a unique audio experience tailored to their taste. This feature is especially impressive for football, basketball, tennis, and other live sports events.

A New Era of Sports Broadcasting

Samsung’s latest innovation makes sports viewing more immersive, realistic, and comfortable. Stadium atmosphere, on-field action, and expert commentary — all under your control.

Sports broadcasts are no longer the same for everyone.
They are exactly the way you want them.