TikTok star Xabi Laim sells his “face” for almost $1 billion

TikTok star Xabi Laim sells his “face” for almost $1 billion

TikTok star Xabi Laim has sold his intellectual property rights and digital copy of his AI-based video to Rich Sparkle Holdings for $975 million, becoming a shareholder in the company. The deal gives the company exclusive rights to Laim’s content. Experts say the deal has revolutionized the social network’s monetization system, as Laim now has a corporate role.
According to the company’s forecasts, Laim’s content could bring in more than $4 billion a year. The shares rose more than 250% in one day after the deal was announced.