The most popular words of 2025: "Labubu", "pikmi" and "sigma"

The most popular words of 2025: "Labubu", "pikmi" and "sigma"

In 2025, experts identified the 40 most important words that reflect the mood of the public and the main trends. Among these words, common on social networks, became the leading “labubu” in the humanitarian sphere.
Among the words in the youth language,” toxic “(poisonous person),” sigma “(independent and strong),” pikmi “(self-trying),”svaga " (excellent) stand out.

The list also includes the words” AI “(artificial intelligence),” love“,” patriotism“,” negotiation“,” victory“,” search“,” values“, and” censorship". Curiously, the word "krinj" has been off the charts for years.