- 3
- 22.01.2026 16:33:00
Salman Khan at the Center of a Legal Dispute Over Personality Rights
One of Bollywood’s most famous actors, Salman Khan, has once again found himself in the spotlight — this time due to a high-profile legal case involving personality rights and the use of his image in the digital space.
In early 2026, the Delhi High Court issued an official notice to the actor as part of a case concerning the unauthorized use of his name, appearance, and voice. The dispute arose after a company operating in the field of artificial intelligence challenged previously imposed restrictions.
Earlier, the court had issued an interim order prohibiting third parties from using Salman Khan’s image for commercial purposes without his consent — including the creation of digital replicas, voice models, and advertising content. However, representatives of the AI industry argued that such limitations could hinder technological development and restrict the fair use of data.
As a result, the court requested an official response from the actor and his legal team. The next hearing in the case is scheduled for late February 2026.
Experts note that this legal battle could become a landmark case not only for Bollywood but for the global film industry as well, as the protection of celebrity identity in the age of artificial intelligence is becoming increasingly important.
Fans of Salman Khan have shown strong support for the actor on social media, emphasizing his right to control the use of his image and voice. Many industry professionals also believe that public figures must have effective legal safeguards against digital impersonation and unauthorized content.
Salman Khan has not yet made a public statement regarding the case. However, sources close to the actor claim that he intends to fully defend his legal rights.
It is worth noting that Salman Khan remains one of the most influential figures in Indian cinema, and any news connected to his name continues to generate widespread public attention.