Haley Bieber in Victoria's secret's new Valentine's day campaign

Haley Bieber in Victoria's secret's new Valentine's day campaign

Hailey Bieber has become the star of Victoria’s Secret’s new campaign for Valentine’s Day 2026. The famous model and entrepreneur took part in the romantic photoshoot titled “A Very VS Valentine’s”, which the brand unveiled in early January. The campaign celebrates love, elegance, and a woman’s confidence in herself.

In the campaign shots, Hailey appears in a variety of looks — from delicate lace lingerie to soft and comfortable loungewear. The collection features classic Valentine’s Day colors such as red, pink, and pastel shades, enhanced with lightweight fabrics and romantic details. These outfits highlight Hailey Bieber’s natural beauty and signature style, showcasing sophistication perfectly balanced with comfort.

Fans were especially drawn to the visual concept of the campaign, which pays homage to Victoria’s Secret’s iconic advertisements from the early 2000s. In doing so, the brand honors its legendary history while presenting a modern interpretation of fashion and femininity. Hailey Bieber’s participation in the campaign further confirms her status as one of the most sought-after and influential figures in the world of fashion and beauty.