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Apple abandons the autumn presentation: iPhones will now be launched twice a year

Apple abandons the autumn presentation: iPhones will now be launched twice a year
  • 2
  • 17.11.2025 16:13:00

Apple abandons the autumn presentation: iPhones will now be launched twice a year

Apple is extensively updating its iPhone lineup and changing the release schedule. Instead of a single large autumn presentation each year, the company will announce new devices twice a year.

From autumn 2026, three flagship models will be launched simultaneously:

  • iPhone 18 Pro

  • iPhone 18 Pro Max

  • the first foldable iPhone

Six months later, the following devices will be released:

  • iPhone 18

  • iPhone 18e

  • updated iPhone Air

Splitting presentations into two stages will help the company reduce pressure on the supply chain and maintain stable financial performance throughout the year.

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