Instagram is offering bloggers up to $500,000 for their videos.

Instagram is offering some influencers one-time payments of up to $500,000 for posting long-form videos on the platform.

This was reported by *Social Media Today*. The initiative concerns a new feature on Instagram that allows for the posting of videos up to 90 minutes long.

According to reports, Meta has offered some creators $50,000, while others have been offered over $100,000—with some deals reaching as high as $500,000. Through this, the company aims to encourage influencers to post long-form content on Instagram.

While Meta has not confirmed the specific amounts offered, it has acknowledged that it is providing funding to certain creators for the production of content for this feature.

Adam Mosseri, the head of Instagram, has also emphasized the importance of providing monetization opportunities for creators of long-form videos, noting that the company is exploring various solutions in this regard.

However, experts suggest that large, one-time payments may only attract influencers for the short term. To retain them on the platform over the long term, a sustainable, ongoing revenue system is necessary.